What could be more important for a person than social contacts? Modern technology and the internet allow us to communicate with people, even if geographically they are very far away. That is why the dating industry is developing very fast precisely because it helps people to meet one of the basic human needs - communication.
But how to create such a company? What is the starting point? Here are some steps on how to set up your dating site.
1.Find your niche
At first glance, this may not seem like an important step. You may be wondering why you should choose some niche because a dating site is a dating site. However, in reality, it is a job for the future. Choosing a niche will allow you to find your audience, which will then be targeted by advertising.
Just do your little research on which topics are popular or gaining popularity. Or conduct your survey on social networks, which will help you find the right option among a couple of variants.
Some of the examples of niche-specific sites can be:
- dating site for sports enthusiasts;
- dating site for same-gender people;
- dating site for the military;
- dating site for people into the same hobby;
- dating site for gamers;
- dating site by religion.
2.Building a website
By this point, we mean a direct creation of the site, how it will look and function. Here you can work with WordPress software, which will help you to create a site without specific programming knowledge.
You can do this step by yourself at the start, but on the further steps, you will need a specialist to create something more complex. Because a site made on WordPress will be similar to most other websites so you will not be able to embody everything you want in it.
A domain is your web address that presents your company name to the user.
If you want to learn more about how to choose the right domain name for your porn site, you can read our article about it. (link)
The domain name should indicate your niche. It should be short and easy to remember. And pay attention to the extension .сom or .net, or at least .org, they are better for the search engines.
Moreover, better do not use free hosting because of their primary income - advertising on your site. Instead, such hosting platforms usually place it so much that there is no room for yours at all.
In 2020, most people have long used the phone more often than the computer. So the website loses almost half of its traffic when it does not have a mobile version. And it is better when there is a mobile application because it only needs to be installed once and it is always ready to use.
Remember Tinder, who only has an application, but now it has become so popular that spread around the world.
This step is impossible without the involvement of developers and professionals, but believe me, it worth it.
Today, marketing is an integral part of any public action. Websites are no exception. Attracting users to your site can be different. It may also depend on the target audience we received in the initial steps when choosing a niche.
If this is a young audience, it has to be the SMM, because they often spend their time on social media. Office workers can be brought to your site via email, as they often check their inboxes. If your site has paid membership, then you can approach the different affiliates and give them a commission for sending a new member to your site. It’s better to have less than having nothing.
In this case, marketers who understand all the ins and outs can help you.
After completing all the steps, do not stop working and expand your capabilities. Our team wishes you good luck!