Probably everyone has heard of such a dating site as Badoo. And if you ever wondered how to create your dating site, you may have wondered how Badoo achieved this success. Let's find out!
We suggest taking a closer look at what Badoo is and its statistics. As you may have guessed, Badoo is a famous dating site all over the world. Better to say, it is a kind of social network that supports many languages and allows users to communicate. Badoo has been included in the top 200 free online dating sites in the world, according to the report of Alexa Internet. The traffic ranking of this app is huge: about 1.5 million unique users per day or 47 million per month.
What functionality does it have that makes Badoo so popular?
- The first feature is the ability to find people nearby. These people are also users of the website, so they are looking for someone nearby too.
- You also can search for people from different cities and countries.
- Feature of encounters. The website selects people based on user data. To express sympathy, you need to swipe right or left to go to the next profile. If the compatibility is mutual, then both users receive a notification.
- It is also an advantage to use video chats to communicate with another user.
You don't need to make an exact copy, but you can take note of some features. Also note the simplicity of the system, where everything is as simple as possible, and you need only to swipe to the left or the right to find the soul mate.
Now you may have a question: "How can I monetize a free dating site?" The system is quite simple. The site is free for users, however, if you want to access some exclusive features, you have to pay. So on the example of Badoo, we will consider some premium features that a dating site can offer.
- The “Rise”, this feature allows you to raise your profile higher in the rankings. This way, more users will be able to see it.
- “Superpowers”. This feature expands the search capabilities for the user, as well as shows those who were interested in his profile
Now we see how Badoo monetizes money, so let's talk about how you can do it.
- Paid membership. Of course, this type of monetization, although win-win, is less effective. After all, who wants to pay when there are a bunch of free dating sites.
- Free model. We described it earlier. The site itself is free, but there are some paid features.
- Ads. You can collaborate with services that are potentially interesting to your customers. Just place their ads on your site.
- Purchases. Allow your users to make purchases right on your site.
Now you know how to monetize a popular online dating site. And these are just a few options, but the only sky's the limit. Invent your ways!