Today porn is everywhere. People watch porn for a variety of reasons, but there are more people watching adult content than you can imagine. That is why porn creating industry sites can be profitable. However, when you go to any porn site, all the content is free, and the only ads you see are of other porn sites.
So how do you make money on a porn site? Let's dig deeper and learn the financial model of the porn industry.
Adult Content Industry Statistics
Let's look at statistics to understand the scale of this industry. Porn is worth over $100 billion globally, it’s more than some of the world's largest corporations. Around 10% of that comes from the US alone. This means that when promoting your porn site and content, you must take into account the American market. And if you do not make content for it, then at least target this audience by doing advertising.
Nowadays, the porn market is huge! There are 25 million porn sites worldwide and they make up 12% traffic of all websites and over 30% of general web traffic. It means both the profitability of this industry and the fierce competition in it. Just imagine, you need to amuse an Internet user to go to your porn site among 25 million competitors. The task is really difficult, but it can be solved with the right promotion and a well-optimized site.
Free of Premium: How To Make Money and Gain Audience in the Porn Industry
Is adult content free? Partly yes, and partly no. Users do have free access to some materials, but this is only a small part of the product produced by the entire industry. In other words, look beyond the ‘free’, and you’ll see ‘premium content’. This includes HD video, no ads, pop-ups, unlimited downloads, and more.
Another advantage for premium subscribers is priority access to new content with favorite stars, which can be released in just a few months. There is also the allure of personalized sex toys, adult chat rooms, and dating sites. These premium services come at a cost, and when millions sign up, it’s a profitable business to be in.
How to deal with Premium Subscriptions
Like any business, porn sites should be targeted to a wide range of audiences with different payment options. So, you can offer users a daily, weekly, monthly, quarterly, or annual subscription. You should also encourage site visitors to subscribe for as long as possible. For example, as magazines or newspapers do - the longer the subscription period, the more discount the user receives. If it cost too much for some users you can offer mini chat room sessions and millions will sign up for it.
Advertising on a Porn Site as a Source of Income
In addition to the basic earnings on subscriptions, there is also advertising on the adult site. You can make money by advertising related websites. People who visit a particular porn site are more likely to click on an advertisement placed on your site if they are interested in your content and vise versa. That explains why you only have porn ads on porn sites.
As another additional type of earnings, you can offer a variety of specific services that may interest a narrow segment of the audience. The sky is the limit. For example, with the development of modern technologies, TV companies going bonkers over their latest 3D TVs and Smart LED screens, some of the more mature porn markets are ready to pay for 3D porn that’ll give users a more realistic feel.
In any case, instincts will always be present, so this type of business will always be profitable.