In the porn industry, everyone is trying to stand out and occupy their niche. That is why it is so important to choose the right name that would be easy to remember and a logo that would attract attention. Consider what you do once and for all because you risk losing your current search engine rankings and many visitors as well. But how to choose the right name and logo for adult sites? What to look for while developing branding for a porn site? Libido Soft experts provide answers to these questions in this article.
Naming for a porn site
You need to start with the development of the logo because this is the main thing to develop the branding of your porn site. Logo, fonts, and colors will be developed around it. So let's start on choosing a catchy short name to make it easier for your client to google it.
According to great practice and collected statistics, you should choose a name that contains less than three words. The ideal number of characters ranges from 5 to 1. Also do not overdo it with the use of keywords in your name. Under Google's guidelines, this action will raise a red flag for your pornographic website SEO.
Make it easy
The name should be easy to remember so that the user can recall it without even adding your porn site to bookmarks. A focus group of colleagues and friends will help you to find the most harmonious variant. Just carry out such an experiment. Take turns talking with your colleagues about the name of the site, and the next day ask each of them what their name was. If most people remember the name, congratulations - you created a great title. But if the answer is no, then keep searching.
Tools to help come up with a company name
Use Google's Keyword Research Tools to help you analyze which keywords are likely to attract as much traffic as possible based on your niche and the name of your adult content site. The secret to keywords is that you need to do a competitive analysis of the name before coming up with one. It's also important to do an SEO check if you want to create a high-quality website with good traffic, and, as a result, with big income. It's best to choose a domain name that matches the brand name. Remember that content still plays a key role in SEO and quality backlinks are still the queen.
Avoid infringing your trademark rights
It is very significant and most important not to use any trademarks in your name. For example, you can't use the "pornhub" trademark and just add any additional words, like "library" to it to make "pornhub library". Violating this policy will trigger a subpoena and block your domain.
Also, a common option is to buy a domain or name of an existing porn site. On the one hand, it will give good recognition and traffic at the start. But on the other hand, it is important to check whether the domain was active, how many visits, whether it has a trademark, and most importantly, whether it matches your niche.
How to make a logo for a porn site
So, we figured out the name, let's move to logo creation. In the field of adult content, visual materials are paramount. The logo is one of the main visual elements. A beautiful and appropriate logo of your company will help visitors remember your adult site and help it stand out from the crowd.
Choose the right color of the logo
Each tone says something and companies that provide adult content should associate with it. Often they choose yellow, pink or red. But these colors are very common, so choosing a different color can be a great solution. There are also a lot of logos that combine several colors. Any branding ideas and decisions are best tested on your potential or actual audience. Besides, if you already have regular visitors, then choosing a new style with them can be an interesting interactive that will bring you and your viewers together.
Play with hints
Use ambiguous logos. In this case, it can evoke a certain image. For example, a peach can give the impression of sexy booty, as well as banana or eggplant can remind a penis. According to statistics, people like it, and it is also one of the most effective ways to become more memorable for the client.
Be different
Try to be unique, because a logo that looks exactly like many has not only is not memorable but also you can get a lawsuit for a trademark. A unique logo will help users remember exactly who you are, and not confuse your company with another.
Don't use trends. After all, trends come and go quickly, and they try not to change the logo for many years or do not change it at all.
Choose the right font for the logo of adult site
The font of the logo can say a lot, so it is very important to choose the right one. For example, never take the Comic Sans font. It is the worst option for a site with pornographic content, as it looks extremely unprofessional and childish. Although Helvetica looks completely different. A beautiful and sophisticated modern font that says that the content on the site will be well filmed, and the actors are selected professionally. Yes, lettering isn't always necessary for a logo, but it can be an important part of a great one.
Keep it simple
Try to keep the logo simple and easy to remember. For example, compare the old Apple logo with the modern one. The older is full of details, definitely overloaded, and uses a hard-to-read font. Whereas, the new logo simply features a biting apple. The simpler the logo, the easier it is to retain it in memory.
Add action to the logo
Users are always looking for a place where all their desires will be satisfied. You can promise to fulfill all the erotic fantasies of your subscribers even through the logo. Yes, it will not work for all logos, some of them are more abstract or contain only your company name. But if your logo depicts something like a person, an animal, or something that can be depicted in action or still, you should consider choosing an image that implies motion.
Sum Up
Choosing the right name and logo for a porn site is not an easy task. Many factors can both positively and negatively affect performance. You need to be both creative and pragmatic while trying not to infringe on the trademarks of other companies. But when you find the very name that is instantly rememberable, you should find a good designer who will create a gorgeous logo for it. If you need help with creating a logo, company name, and other branding elements, we are always happy to do something unbelievable for you!